Examlex
Which of the following representations is erroneous?
Micromarketing
An extreme form of segmentation that tailors a product or service to suit an individual customer’s wants or needs; also called one-to-one marketing.
Geodemographic Segmentation
The process of analyzing and categorizing population data based on geographic and demographic factors for marketing purposes.
Tapestry™ Segmentation
Tapestry Segmentation is a geographic area analysis tool used by marketers to classify neighborhoods into unique segments based on demographic and socio-economic characteristics.
Market Research
The process of gathering, analyzing, and interpreting information about a market, including details about target markets and customers, to inform business decisions.
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