In the Opening of Chapter 6, You Were Reminded of Several

question 5

Multiple Choice

In the opening of Chapter 6, you were reminded of several big name brands like BMW and Apple.These brands are successful in their competitive markets because they convey a personality that builds a(n) ____ with the client.

• A) professional presence
• B) image
• C) first impression
• D) emotional connection

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Definitions:

Spinal Cord

A long, thin, tubular bundle of nervous tissue and support cells that extends from the brainstem to the lower back, conducting nerve impulses between the brain and the rest of the body.

Corpus Callosum

The thick band of nerve fibers that connects the two cerebral hemispheres and makes possible the transfer of information and the synchronization of activity between the hemispheres.

Somatic Nervous System

A part of the peripheral nervous system associated with voluntary control of body movements via skeletal muscles and the reception of external stimuli.

Spinal Cord

A long, thin, tubular structure made up of nervous tissue, which extends from the brain and is encased in the vertebral column; it is a crucial part of the central nervous system.