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Match the key issues to the major selection court cases.
a.Company must insure that all parts of a multiple-step selection program have no disparate impact
b.Company's burden of proof against adverse impact diminishes as human risk increases
c.Selection test must be job-related if disparate impact results
d.Validation must reflect selection decision practices
e.In disability cases, organization must prove that individual cannot perform job
f.Company's moral concerns about health of future children is not sufficient to bar women from employment
g.Cases focusing on subjective selection devices (e.g., interviews and judgments) could be heard as disparate impact cases
-Griggs v.Duke Power (1971)
Segment Attractiveness
Refers to the degree to which a market segment is considered desirable or viable for investment or marketing focus based on factors like size, profitability, and competition.
Market Segment
A specific group of potential consumers identified within a broader market based on shared characteristics or needs.
Substantial
Something of considerable importance, size, or worth.
Segmentation
The process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors, which might require separate products or marketing strategies.
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