Innovation May Come From

question 18

Multiple Choice

Innovation may come from:

• A) creative values.
• B) unofficial activity.
• C) open culture.
• D) all of these choices.

---

Definitions:

Scrambled Merchandising

A retail strategy where a store sells products unrelated to its primary line of business, broadening its appeal to customers.

Cross-merchandising

A retail strategy that involves displaying or suggesting complementary products from different categories to encourage additional purchases.

Complementary Merchandising

A retail strategy that involves the sale of products or services that complement each other, aimed at increasing customer satisfaction and sales.

Sensory-based Stimuli

Elements or triggers that influence behavior or perception through the five senses: sight, sound, smell, taste, and touch.