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In stage 4 of the change process, leaders:
Cultural Authenticity
The degree to which an object, practice, or activity faithfully represents a particular culture or tradition.
Licensing Fees
Payments made to obtain permission to use someone else’s property, such as intellectual property, under agreed conditions.
Popular Culture
Encompasses the set of ideas, perspectives, attitudes, images, and other phenomena that are within the mainstream of a culture, especially those disseminated via mass media.
Innovation Success
The achievement of desired outcomes and impacts from new ideas, products, or processes, measured by criteria such as adoption, profitability, and market penetration.
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