The Four Perspectives of the Balanced Scorecard Include a Financial

question 13

Multiple Choice

The four perspectives of the balanced scorecard include a financial perspective,a customer perspective,an internal business processes perspective,and:

• A) A marketing and brand perspective
• B) A communications perspective
• C) A learning and growth perspective
• D) None of the above

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Definitions:

Qualitative

Pertaining to descriptions or distinctions based on some quality or characteristic rather than on some quantity or measured value.

Numerical Terms

Mathematical expressions or figures used to describe quantity, order, or relationships between amounts in data or calculations.

Sensitive

Quick to detect or respond to slight changes, signals, or influences.

Sunk Cost

A cost that has already been incurred and cannot be recovered.