It Is Important That Objectives Avoid

question 42

Multiple Choice

It is important that objectives avoid:

• A) Being meaningless to those they are intended to influence
• B) Being inconsistent with other existing objectives
• C) Being the pet objectives of powerful figures in the organization
• D) All of the above

---

Definitions:

Export Markets

Countries or regions where goods and services are sold abroad, outside the producing country's borders.

Penetration Pricing Strategy

A strategy where a company sets the price of a product very low to get customers to try it.

Market Share

The portion of a market controlled by a particular company or product, often expressed as a percentage of total sales in that market.

Skimming Pricing Strategy

A pricing approach where a relatively high price is set for a new product or service at its launch to maximize profitability before aiming at more price-sensitive customers.