All the Following Are Ethical Sources of Data for External

question 35

Multiple Choice

All the following are ethical sources of data for external analysis except:

• A) Trade shows
• B) Competitor's annual reports
• C) Competitor's help wanted advertisements
• D) A competitor's confidential memos

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Definitions:

Reliability

The ability of a product or service to perform consistently and dependably over its intended lifespan.

Validity

The extent to which a research instrument measures what it is intended to measure.

Management Information System

A system that provides managers with the tools to organize, evaluate, and efficiently manage departments within an organization.

Internal Data Sources

Sources of data that originate from within the organization, including sales records, customer databases, and financial documents.