Identify the Reidenbach and Robin (1995)categorization of Company's Ethical/unethical Response

question 3

Essay

Identify the Reidenbach and Robin (1995)categorization of company's ethical/unethical response to ethical concerns.

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Definitions:

Niche Marketing

A targeted marketing strategy focusing on a specific segment of the market that is not being addressed or is under-served by mainstream providers.

Customized Workout

A fitness regime specifically designed to meet the individual goals, needs, and preferences of a person.

Cognitive Dissonance

The psychological discomfort experienced by an individual who holds two or more contradictory beliefs, ideas, or values at the same time.

Market Concentration

The extent to which a small number of firms dominate a particular market, often measured by the concentration ratio or Herfindahl-Hirschman Index.