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What Is the Relationship Between Resources and Capabilities? Is One

question 35

Essay

What is the relationship between resources and capabilities? Is one more important than the other in creating a sustainable competitive advantage?


Definitions:

Sales Call

A communication, either via telephone or face-to-face, initiated by a salesperson towards a potential or existing customer with the objective of making a sale.

Logical Sequence

An arrangement of ideas or actions in a coherent order that follows clear and rational progression.

Sales Presentation

A structured dialogue or demonstration aimed at persuading a potential customer to purchase a product or service.

Buying Signal

Anything that prospects say or do indicating they are ready to buy.

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