Examlex
The five forces model suggests that firms should target the industry with the highest potential for above-average returns and then implement either a cost-leadership strategy or a differentiation strategy.
Distribution System
A distribution system is the network through which a company delivers its products or services to the end consumers.
Law of Small Numbers
A cognitive bias that leads individuals to draw broad conclusions from small data sets or a limited number of observations.
Representativeness Heuristic
A cognitive shortcut that involves judging the likelihood of an event by comparing it to an existing prototype that comes to mind, often leading to errors in decision making.
Availability Bias
A cognitive bias where individuals overestimate the importance of information readily available to them.
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