Examlex
The rating scale developed by Thelma Harms and Richard Clifford assesses __________.
Breadth
Number of product lines offered by a firm; also known as variety.
Athletic Gear
Sport-specific equipment and clothing designed to enhance performance, safety, and comfort during physical activities.
Adidas
A multinational corporation that designs and manufactures sports shoes, clothing, and accessories, known for its high-quality athletic and lifestyle products.
Brand Equity
The value and strength of a brand that is derived from consumers' perceptions, recognition, and loyalty towards the brand.
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