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Marketing Objectives
The specific goals set by a company as part of its marketing plan, which may include increasing brand awareness, sales, market share, or customer loyalty.
Strategy Canvas
A strategic management tool used for comparing current market positions of companies and to visualize strategies in uncontested market spaces.
Four Actions Framework
A strategic model used in business to create new value for customers and differentiate from competitors by systematically considering which factors to eliminate, reduce, raise, and create.
Strategic Focus
A business approach that involves prioritizing and concentrating efforts and resources on the most critical areas that will drive success.
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