Outside Persons Who Perform Specific Services, Sometimes on a One-Time-Only

question 57

Essay

Outside persons who perform specific services, sometimes on a one-time-only basis, are called __________.

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Definitions:

Market Development

Strategies or activities aimed at finding new markets or expanding existing ones for a product or service.

Diversification

A strategy for managing risk that diversifies a portfolio by incorporating a broad range of investments to reduce the effect of any single asset's performance.

Market Penetration

A measure of the extent to which a product or service is recognized and bought by customers within a particular market.

Market Development

Strategies or actions that seek to expand an existing product into new markets or demographic segments.