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Persuasive Messages
Communications designed to influence the attitudes, beliefs, or behaviors of the recipient through argument, reasoning, or appeal to emotion.
Sleeper Effect
A phenomenon in which a message that was initially disregarded or thought ineffective becomes persuasive over time.
Source
The origin or starting point of something, often referred to in research or information gathering.
Communication Model
A framework used to understand the process of sending and receiving messages through verbal and non-verbal means, including the components of sender, message, medium, receiver, and feedback.
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