Examlex
Explain the positions on the Boston Consulting Group's growth-share matrix.
Ingratiation
A psychological technique involving efforts to make oneself more likable to others through flattery or the creation of goodwill.
Expert Power
Influence and authority derived from possessing extensive knowledge or expertise in a particular area.
Referent Power
Influence based on being admired or respected, allowing individuals to persuade others because of their personality, integrity, or other attractive traits.
Coercive Power
The ability to influence others' behavior by threats, punishment, or negative reinforcement.
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