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In the opening case for Chapter 10, Michelle had great difficulty
Competitive Advantage
The attributes or conditions that allow an organization to produce goods or services more effectively than its competitors.
Product Differentiation/Innovation
The process of distinguishing a product or service from others in the market to make it more attractive to a particular target market.
USMCA
The United States–Mexico–Canada Agreement, a trade deal that replaced NAFTA to govern trade relations between these three countries.
Tariff Barriers
Taxes or duties imposed on imported or exported goods to regulate trade and protect domestic industries from foreign competition.
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