The Is an Organized, Rational System That Uses Higher-Order Thinking

question 69

Multiple Choice

The is an organized, rational system that uses higher-order thinking processes to obtain gratification.

• A)id
• B)ego
• C)superego
• D)defense mechanism

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Definitions:

Decision-Making Process

The steps or stages involved in choosing among alternatives to solve a problem or achieve an outcome.

Post-Purchase Dissonance

The feeling of uncertainty or regret after making a significant purchase, often leading to a reassessment of the decision.

Buy Centers

Groups or committees within organizations responsible for making purchasing decisions, often consisting of members from various departments.

Purchase Decisions

The process by which consumers identify needs or desires, gather information, evaluate alternatives, make the buying choice, and reflect on the satisfaction with the purchase.