On the Whole There Are More Competitive Responses To

question 41

Multiple Choice

On the whole there are more competitive responses to:

• A) Strategic actions than to tactical actions
• B) Tactical actions than to strategic actions
• C) Buyer pressures than to supplier pressures
• D) The demands of the top management team than to industry structural pressures

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Definitions:

Marketing Research

Collecting and evaluating information to support marketing decision making.

Market Segmentation

Process of dividing a total market into several relatively homogeneous groups.

Consumer Behavior

Actions of ultimate consumers directly involved in obtaining, consuming, and disposing of products and the decision processes that precede and follow these actions.

Marketing

Activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.