Which Would Be More Characteristic of Conglomerates

question 19

Short Answer

Which would be more characteristic of conglomerates?
a. "Putting one's eggs in one basket."
b. "Putting one's eggs in similar baskets."
c. "Putting one's eggs in different baskets."
d. A and B above.
e. B and C above.

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Definitions:

Cognitive Dissonance

The mental discomfort experienced when holding two or more conflicting cognitions (ideas, beliefs, values, emotional reactions).

Peripheral Route Persuasion

A mode of persuasion wherein individuals are influenced by superficial cues rather than message content.

Central Route Persuasion

A method of persuasion that involves deeply processing the content of a message, focusing on the arguments and evidence.

Peripheral Route Persuasion

A method of persuasion that relies on superficial cues or aspects unrelated to the argument or content, such as the speaker's attractiveness or charisma.