Examlex
Having valuable, but common resources/capabilities leads to:
a. Competitive parity.
b. Competitive advantage.
c. Competitive disparity.
d. Competitive disadvantage.
e. Lack of competition.
Early Majority
A segment of consumers adopting new products or innovations just before the average person, following the innovators and early adopters.
Consumer Adoption Process
The stages consumers go through in accepting and becoming loyal users of a new product or service, including awareness, interest, evaluation, trial, and adoption.
Simulated Test Market
A market analysis tool where a new product is introduced to a sample of consumers in a controlled environment to forecast its success.
Product Launch
The introduction of a new product into the market, involving promotional strategies to create awareness and sales.
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