Examining Whether a Firm Has Resources and Capabilities to Perform

question 31

Short Answer

Examining whether a firm has resources and capabilities to perform a particular activity in a manner superior to competitors is known as _________ in SWOT analysis.
a. Parity
b. Competition
c. Benchmarking
d. Deskmarking
e. Standardization

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Definitions:

Teeth-whitening

A cosmetic dental procedure aimed at making teeth appear whiter and brighter.

Individual Brands

The use of individual brand names for each of a firm’s products.

Corporate Brands

Identities created for corporations as a whole, incorporating their values, culture, and reputation.

Brand Extension

A marketing strategy in which a firm uses an established brand name to introduce new products or services in a different category.