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If a strategy (theory) is truly successful, it will work not just for one firm but for all others as well.
Semantic Memory
pertains to a portion of long-term memory that processes ideas and concepts not drawn from personal experience, including knowledge of facts and general information.
Great Lakes
A group of five large, interconnected freshwater lakes located on the border between the United States and Canada, known as Superior, Michigan, Huron, Erie, and Ontario.
Tip-Of-The-Tongue Phenomenon
A cognitive condition where a person is unable to fully retrieve a word or name, but has a partial recall and recognition of it.
Early-Stage Alzheimer's Disease
The initial phase of Alzheimer's disease, marked by mild symptoms like memory lapses, difficulty with names and words, and changes in mood or personality.
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