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Themba and Shirley are both 55 and have been married for 20 years. However, they have grown apart and essentially live as housemates. Themba and Shirley are best classified as
Response Rates
The percentage of people who reply or respond to a particular call-to-action in marketing research, advertising, or promotional activities.
Anonymity
The state of being anonymous, where an individual's identity is not known or disclosed.
Quantitative Research
Research involving structured forms of data collection such as surveys, which quantifies attitudes, opinions, or behaviors.
Experimental
Pertaining to a method of research in which variables are manipulated to observe their effects on other variables, typically aiming to establish cause-and-effect relationships.
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