Kotter (1990)argues That It Is a Leader's Job to 'Create

question 51

Essay

Kotter (1990)argues that it is a leader's job to 'create and manage change'. What are the four important differences between managers and leaders he identifies?

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Definitions:

Free Newspapers

are newspapers distributed without charge, often funded by advertising revenue, and aimed at increasing readership and influence.

Advertisements

Paid announcements or messages in the media, intended to inform or influence the people who receive them about products, services, or ideas.

Direct Cross-Subsidies

A financial support system where the revenue from one product or service is used to support another within the same organization.

Cell Phone Company

A business entity that provides services and products related to mobile communications, including handset sales, network connectivity, and customer service.