Kotter (1990)argues That It Is a Leader's Job to 'Create

question 51

Essay

Kotter (1990)argues that it is a leader's job to 'create and manage change'. What are the four important differences between managers and leaders he identifies?

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Definitions:

Heavily Discounted Price

A significantly reduced price off the original or market cost of goods or services, often used as a promotional strategy.

Psychological Pricing

A pricing strategy intended to encourage customers to buy on the basis of their belief that the product or service is cheaper than it really is.

Less Expensive

Characteristic of a product, service, or proposition that costs less, making it more affordable or providing a budget-friendly option.

Loss Leader

A pricing strategy whereby a business offers a product or service at a lower price in an attempt to attract more customers.