Focus Groups Are Used to Test Reactions to _____

question 13

Essay

Focus groups are used to test reactions to _____ .

---

Definitions:

Scanner Data

Information collected at the point of sale through barcodes or RFID tags, used for inventory management and consumer behavior analysis.

Business

The practice of making one's living or making money by producing or buying and selling goods or providing services.

Focus Group

A qualitative research method where a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging.

Business Curriculum

An educational program focusing on the study of business principles, including finance, marketing, management, and operations.