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In the author's view, the _____ consensus has collapsed.
Marketing Channels
The pathways or routes through which goods and services flow from the producer to the consumer, including both physical and digital means.
Exchange Products
The goods or services that are traded between parties in the course of business transactions.
Supply Chain
The supply chain encompasses all the steps involved in getting a product or service from the supplier to the customer, including production, handling, storage, and distribution.
Marketing Institutions
Organizations and entities, such as marketing agencies and trade associations, that support and influence the practice of marketing within an industry.
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