Examlex
Triangular planes make up the surface of a geodesic sphere.Planes that are closer to and facing toward the light source tend to be lighter than planes that are further from it and facing away.
External Search
The process consumers engage in by seeking information from sources outside of their personal knowledge base to make informed purchase decisions.
Problem Recognition
The initial step in the buying process where a consumer identifies a need or a problem that triggers the search for a product or solution.
Alternative Evaluation
The stage in the buying decision process where consumers compare different products or brands on various attributes to narrow down their choices.
Antecedent State
A condition or situation that precedes and influences or determines a subsequent event or behavior.
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