In Addition to Alternating Value,Fan Kuan's Travelers Among Mountains and Streams

question 36

Multiple Choice

In addition to alternating value,Fan Kuan's Travelers among Mountains and Streams uses this process to give the viewer a sense that some areas are closer than others.

• A) changing visual texture
• B) linear perspective
• C) chiaroscuro
• D) hatching
• E) highlight

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Definitions:

Consideration Set

A group of brands or products a consumer evaluates when making a purchase decision.

Criteria

Standards or benchmarks used to evaluate or make decisions about something.

Postpurchase Behavior

The actions and reactions of consumers after buying and using a product, including levels of satisfaction, repeat purchases, and feedback or complaints.

Consumer Purchase Decision

The process by which individuals decide whether, what, when, from whom, and how much to buy a product or service.