Examlex
The use of metal was extremely important in this period of human history.
Problem Recognition
The initial stage in the buying process where a consumer realizes a need or a problem that requires a solution.
Information Search
The process that consumers undertake to gather and evaluate information about products and services that will satisfy a need or want.
Product Knowledge
Understanding and information regarding a product’s features, benefits, usage, and application.
Evoked Set
The group of brands or products an individual considers as options in a purchase decision.
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