Consider the Following Statement by Bill Viola,first by Yourself,then with a Group

question 14

Essay

Consider the following statement by Bill Viola,first by yourself,then with a group:
"Technology is the imprint of the human mind onto the material substance of the natural world.Like the Renaissance,today's technological revolution is fueled by a combination of art,science,and technology,and the universal human need to share our individual ideas and experiences in ever-new ways . . . The digital image has become the common language of our time,and through it living artists are once again emerging from the margins of culture to speak directly to the people in the language of their experience"
What does Viola mean by this statement? Do you agree or disagree? What examples can you find to support or refute his claims?

---

Definitions:

Cost-Plus Approach

A pricing strategy where a fixed percentage or amount of profit is added on top of the cost to produce or purchase goods or services.

Selling Expenses

are costs associated with marketing and selling a company's products or services, including advertising, sales staff salaries, and commissions.

Differential Revenue

The difference in revenue expected from two different decisions or alternatives.

Direct Materials

Raw materials that are directly traceable to the production of specific goods or services and are an integral part of the finished product.