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The American Scene Was

question 94

Multiple Choice

The American Scene was:


Definitions:

Supply Chain Management

The oversight of materials, information, and finances as they move in a process from supplier to manufacturer to wholesaler to retailer to consumer.

Corporate Vertical Marketing System

A vertically integrated marketing strategy where a single company controls multiple levels of its distribution and production process.

Direct Marketing Channel

The manufacturer sells directly to the buyer.

Radio Frequency Identification

A technology that uses electromagnetic fields to automatically identify and track tags attached to objects.

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