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A 2-for-1 share split
Consistency
The quality of always behaving or performing in a similar way, maintaining the same standards over time.
Reciprocity Norm
A social rule that suggests people should return help and cooperation they have received from others.
Potential Customer
An individual or entity that could be interested in purchasing a product or service, but has not yet decided to do so.
Reactance Response
A psychological reaction that occurs when people feel their freedom to choose or act is threatened, leading them to resist the influence or change.
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