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Mesmer Analytic, a biotechnology firm, floated an initial public offering of 2,000,000 shares at a price of R5.00 per share.The firm's owner/managers held 60 percent of the company's R1.00 par value authorized and issued shares following the public offering.One month after the IPO, the firm's board of directors declared a one-time dividend of R0.50 per share payable to all shareholders, meaning that the owner/managers would receive an immediate dividend, in part out of the pockets of the new public shareholders.What was the book value per share of the firm before and after the special dividend was paid?
Lowball Technique
A persuasion and negotiation strategy where an initially favorable offer is made, only to be changed to less favorable terms after initial agreement.
Hidden Costs
Expenses that are not immediately apparent at the time of purchase but become evident later in the use or maintenance of an item.
Feigned Scarcity Technique
A marketing strategy where a company or seller creates an artificial sense of scarcity for a product or service to increase demand.
Reciprocity Norm
A social norm that involves an expectation that people will respond to each other in kind, returning benefits for benefits.
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