Examlex
Garrett Hardin
Consumer Journey Map
A visual representation of all the touchpoints a consumer comes into contact with before, during, and after a purchase.
Visual Representation
The use of images, diagrams, or animations to convey information or ideas to an audience.
Consumer Touchpoints
Points of interaction between a consumer and a product, brand, or company throughout the buying and usage process.
Purchase Decision Process
The sequence of steps consumers go through, from recognizing a need, evaluating alternatives, to making the purchase decision and post-purchase evaluation.
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