Examlex
Which of the following categories was involved in the Skecher's ads for its Shape-Up Athletic shoes?
Positive or Negative
refers to the nature of emotions, experiences, or outcomes as being either beneficial and desirable (positive) or harmful and undesirable (negative).
Pygmalion Effect
The phenomenon where higher expectations lead to an increase in performance; a form of self-fulfilling prophecy.
Self-fulfilling Prophecy
A belief or expectation that influences one's behavior in a way that causes the belief to become true.
Selective Perception
The process by which individuals perceive what they want to in media messages while ignoring opposing viewpoints.
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