How Did Coke Get Better Numbers in the Test Market

question 61

Multiple Choice

How did Coke get better numbers in the test market?

• A) It seasonalized the numbers
• B) It altered the numbers
• C) A marketing consultant used the Boys and Girls Clubs to get customers into Burger King to buy Frozen Coke value meals
• D) Its own employees bought Frozen Coke value meals

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Definitions:

Social Learning Model

A theory which proposes that new behaviors can be acquired by observing and imitating others.

Total Abstinence

The practice of completely refraining from the use of certain substances or partaking in specific behaviors, often related to addiction recovery.

Alcohol

A psychoactive substance found in drinks like beer, wine, and spirits that can alter mood and behavior.

Anxiety

A feeling of worry, nervousness, or unease, typically about an imminent event or something with an uncertain outcome.