Ikea's Solution to Obtain Electrical Power for the Grand Opening

question 27

Multiple Choice

Ikea's solution to obtain electrical power for the grand opening of its flagship store in Russia was:

• A) To pay the bribes demanded by the government officials running the electric company because it was a facilitation payment.
• B) To lease generators.
• C) To shut down its operations in Russia.
• D) To use an agent to pay the officials so that it was not violating the law.

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Definitions:

Bottom-up Processing

A cognitive approach where perception begins with stimuli originating in the environment, influencing our understanding from the basic sensory input toward more complex processing.

Structuralist Approach

A method in psychology that analyzes the basic elements of human thought and perception to understand the structure of the mind.

Inattentional Blindness

A psychological lack of attention not associated with vision defects or deficits resulting in the failure to notice an unexpected stimulus that is in one's sightline.

Gestalt Principle

Psychological theories that emphasize that the whole of anything is greater than its parts, especially in visual and perceptual organization.