Which of the Following Would Be Both Legal and Ethical

question 13

Multiple Choice

Which of the following would be both legal and ethical acts in an international operations?

• A) Offering to pay a regulator for a favorable inspection report .
• B) Offering to pay a police officer for not writing a ticket .
• C) Offering to pay a government employee extra to speed up phone service connections .
• D) None of the above

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Definitions:

Customers Reached

The total number of potential or actual customers who come into contact with a particular marketing message or campaign.

Brand Strategy

A long-term plan to develop a successful brand; it involves how you plan to communicate your brand messages to your target customers.

Target Audience

The specific group of consumers identified as the intended recipients of a product, service, or marketing campaign.

7 Ps

A marketing theory that extends the original 4 P’s (Product, Price, Place, Promotion) to include People, Processes, and Physical evidence.