Ads That Can Be Understood in Two or More Ways

question 20

Multiple Choice

Ads that can be understood in two or more ways are

• A)Ambiguous
• B)Illegal
• C)Immoral
• D)Concealing

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Definitions:

Extinction

In conditioning, the process by which a conditioned response diminishes and eventually disappears following repeated exposure to the conditioned stimulus without the unconditioned stimulus.

Spontaneous Recovery

Spontaneous recovery refers to the reappearance of a previously extinguished conditioned response after a period of non-exposure to the conditioned stimulus.

Conditioned Responses

Conditioned responses are the behaviors that result from the association between a previously neutral stimulus and a conditioned stimulus through conditioning.

Extinction

In psychology, the gradual weakening of a conditioned response by not reinforcing the conditioning stimulus.