Examlex
Advertising that communicates at a level beneath conscious awareness is
Demand Elastic
The responsiveness of the quantity demanded of a good or service to a change in its price; higher elasticity means consumers are more sensitive to price changes.
Price Elastic
A term describing how responsive the demand for a good is to a change in its price.
Total Revenue
The total amount of money generated by a business from the sale of its goods or services before any costs or expenses are deducted.
Total Revenue
The total amount of money received by a company for goods sold or services provided during a certain period of time.
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