Examlex
The media are an essential part of the process of political socialization in Canada.
American Marketing Association
A professional association for marketing professionals dedicated to advancing the practice, science, and teaching of marketing.
Co-creation
A collaborative innovation process where brands and consumers work together to create value or develop new products, services, or experiences.
David Aaker
A prominent figure known for his work in the field of marketing, particularly in the areas of branding and brand management.
Symbols
Visual, verbal, or other marks or signs that represent ideas, concepts, or objects, often carrying significant meanings within a particular culture.
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