Societal Change Often Leads to

question 10

Multiple Choice

Societal change often leads to

• A)family dysfunction.
• B)community instability.
• C)family cohesion.
• D)changes in ways that families meet functions.

---

Definitions:

Market Segmentation

The process of dividing a broader market into specific groups based on characteristics like age, income, preferences, or needs.

Specific Marketing Actions

Concrete steps or initiatives undertaken by a business to achieve its marketing objectives and enhance its market position.

Market Segment

A segment of a larger market defined by its own unique needs, preferences, or identity that differ from the larger market.

Product Differentiation

A marketing strategy that involves a firm using different marketing mix actions to help consumers perceive a product as being different and better than competing products.