Some People Refer to Globalization as the "McDonaldization" of the World

question 25

True/False

Some people refer to globalization as the "McDonaldization" of the world.

---

Definitions:

Market Segment

A subgroup of people or organizations sharing one or more characteristics that cause them to have similar product and service needs.

Consumption Behavior

The patterns and actions of consumers when selecting, purchasing, using, and disposing of goods and services.

Demographic Cluster

A grouping of people in the market based on specific demographic factors such as age, income, or geographic location.

Marketing Concept Era

A period marked by businesses focusing on meeting consumers' needs and wants to ensure satisfaction, typically dating from the mid-20th century onwards.