Even Though Reporters Usually Refrain from Editorializing,the Way They Prime

question 14

True/False

Even though reporters usually refrain from editorializing,the way they prime their messages has an effect on public opinion.

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Definitions:

Active Search

The proactive endeavor to find information or resources using various methods and tools.

Idea Generation

The creative process of generating, developing, and communicating new ideas, where an idea is understood as a basic element of thought that can be visual, concrete, or abstract.

Scalable

Describes a system or process that can handle a growing amount of work or an ability to be expanded to accommodate that growth.

New Coke

A product launched by Coca-Cola in 1985 as a reformulated version of its original soft drink, which faced significant public backlash leading to a marketing and business learning case.