Examlex
Choose the one most appropriate answer for each.
-anther
Marketing Mix
A set of controllable marketing tools—product, price, place, and promotion—that a company uses to pursue its marketing objectives in the target market.
Target Market
A specific group of potential consumers at whom a company aims its products and services, identified through variables such as demographics, behaviors, and needs.
Micromarketing
Marketing efforts focused on a narrowly defined audience segment, offering highly personalized products or communication to meet unique needs.
STP Strategy
A marketing approach that involves Segmentation (identifying distinct groups within a market), Targeting (selecting which segments to serve), and Positioning (establishing an appealing market position).
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