On Its Company Computer System, Gymboree Has Numerical and Verbal

question 190

Multiple Choice

On its company computer system, Gymboree has numerical and verbal descriptions about its suppliers and their prices, which as a whole is called ____.Managers can access and use this to make decisions about suppliers.

• A) information
• B) a database
• C) a management information system
• D) a marketing information system
• E) data

Understand the process and importance of developing a marketing plan within the strategic marketing process.

Identify the variations in organizational strategies and their impact on marketing planning and execution.

Understand the significance of core competencies, competitive advantages, and how they contribute to an organization’s success.

Grasp the principles of business portfolio analysis and how it aids in strategic decision-making.

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Definitions:

Ancestry

The lineage or descent of an individual, often tracing back through multiple generations.

Focal Point

A central or primary element in a particular setting that draws attention or serves as a reference for surrounding activities.

Territory

An area of land under the jurisdiction of a ruler or state, often marked by boundaries.

Decisions

The act or process of making choices or judgments based on available information, reasoning, and possibly emotional factors.