During a Call on a Perspective Client, Kate Discovers That

question 32

Multiple Choice

During a call on a perspective client, Kate discovers that this client is very interested in another product Kate's company sells, but it is from a different division that Kate knows little about.Her sales call ends up unsuccessful.What could have helped Kate's company benefit in this situation?

• A) a collaborative learning system
• B) a sales force automation system
• C) more financial resources
• D) larger sales force
• E) spending less time on selling

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Definitions:

CEO

The Chief Executive Officer, the highest-ranking individual in a company, responsible for making major corporate decisions.

Enterprise Resource Planning

Integrated management software systems designed to automate and streamline core business processes, enhancing efficiency and decision-making across an organization.

Strategic Business Unit Level

A distinct part of a larger corporation, focused on a specific strategic objective or market sector.

Targeted Customers

A specific group of consumers identified as the primary audience for a product or service, based on shared characteristics or needs.