Christopher Notices That His Discover Card Statement Gives the Company's

question 130

Multiple Choice

Christopher notices that his Discover Card statement gives the company's web address (Discovercard.com) and directs him there to pay his bills and answer his questions.What e-business strategy is Discover employing with this reference to its website?

• A) increasing revenue streams
• B) decreasing expenses
• C) selling additional services such as fraud insurance
• D) reallocating its revenue stream
• E) decreasing revenue streams

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Definitions:

Apologetic Tone

A manner of communication that expresses regret, remorse, or sorrow, often used in situations where there has been a mistake or misunderstanding.

Negative Messages

Communications that deliver bad news, rejections, or potentially upsetting information in a tactful and considerate manner.

Lawsuit Avoidance

Lawsuit avoidance refers to strategies and practices implemented by individuals or organizations to reduce the risk of being involved in legal disputes.

Good Image

A favorable public perception or reputation that a person, organization, or product presents to others.